I'm a product design consultant with over two decades of experience, specialising in creating impactful designs at the intersection of emerging technology, complex data, and human experiences. More recently my attention has been dedicated to leading the end-to-end design of innovative platforms in fields such as AI, music, identity verification, and broad technological innovation.

Professional Highlights

• Proxxi.ai – Lead Product Designer

At Proxxi.ai, I led the design of an AI-driven knowledge platform that leverages agentic AI for incentivized Q&A, reputation scoring, trust frameworks, and market-making. My role encompassed crafting expert onboarding flows, feedback loops, and defining core UX patterns to foster trust and engagement in a digital knowledge economy.

• CogX – Head of Design

As the Head of Design at CogX, I was responsible for evolving a complex SaaS platform focused on thought leadership, content discovery, and AI-driven insights. My contributions were crucial in unifying the design language across web, mobile, and live events, enhancing user experience coherence across editorial, community, and analytical tools.

• Digital Identity App – Lead Designer

I spearheaded the design for a decentralised mobile identity application, collaborating with government entities to ensure a secure, user-friendly digital wallet for identity, credentials, and consent management, focusing on high-trust interactions and accessibility.

• Protomuse – Current Project

Currently, I am developing Protomuse, an AI-powered production music library that includes licensing tools, royalty tracking, and a composer-focused Artist Hub. This project aims to enhance transparency in the creative economy and champion human-made music in the age of artificial intelligence.

Design Philosophy

My design philosophy centres on delivering elegant UX for complex systems and collaborating closely with engineers, researchers, and stakeholders to align around shared visions and values. I lead by example, with a deep commitment to systems thinking and a focus on creating real-world impacts through design.

Looking Forward

Eager for new challenges, I am continuously seeking opportunities to leverage my extensive experience in product design to contribute to innovative projects that push the boundaries of technology and design.

Skills & Expertise

• Product Design & Strategy

• UX/UI Design

• Systems Thinking

• Team Leadership and Collaboration

• Emerging Technologies