Protomuse – Current Project

Currently, I am developing Protomuse, an AI-powered production music library that includes licensing tools, royalty tracking, and a composer-focused Artist Hub. This project aims to enhance transparency in the creative economy and champion human-made music in the age of artificial intelligence.

Proxxi.ai – Lead Product Designer

At Proxxi.ai, I led the design of an AI-driven knowledge platform that leverages agentic AI for incentivised Q&A, reputation scoring, trust frameworks, and market-making. My role encompassed crafting expert onboarding flows, feedback loops, and defining core UX patterns to foster trust and engagement in a digital knowledge economy.

CogX – Head of Design

As the Head of Design at CogX, I was responsible for evolving a complex SaaS platform focused on thought leadership, content discovery, and AI-driven insights. My contributions were crucial in unifying the design language across web, mobile, and live events, enhancing user experience coherence across editorial, community, and analytical tools.

Digital Identity App – Lead Designer

I spearheaded the design for a decentralised mobile identity application, collaborating with government entities to ensure a secure, user-friendly digital wallet for identity, credentials, and consent management, focusing on high-trust interactions and accessibility.