I'm a product minded UX/UI designer based in London. I’m interested in design systems and design thinking but most of all how we can simplify and humanise digital experiences.
Consulting Services // June 2013 - Present
Pivoted a pioneering annual tech event to survive through the pandemic and the new world of work by designing and delivering a purely virtual experience for over 44,000 registered attendees.
Owned the strategy, design and delivery of a global loyalty programme for Jumeirah Group with agency 8 Inc.
Spearheaded an Olympics Innovation Framework optimisation project as a consultant for R/GA.
Always tweaking variable based design systems whilst using code and design to create high fidelity prototypes to quickly validate ideas.
Reaffirmed De Beers Diamonds’ position in global markets as the expert home of diamond through a contract with 11.12.
Transformed UX discipline across multiple business functions at Inviqa which resulted in the company acquiring an established design agency.
Created a connected, cross-platform product to help photographers share, organise, and produce printed products for Canon Irista.
Developed new business opportunities and accelerated the delivery of products and services for Emirates, Virgin, Bosch, Marhaba, SkyCargo, and other key clients at Amaze Realise.