As a product design consultant, I have a proven track record of helping companies navigate digital transformations. One of my most notable projects was working with a leading global airline company to re-platform, redesign, and launch their digital presence.
The airline company had an outdated website and mobile app that were not meeting the needs of their customers. They were looking to update their digital presence to provide a more seamless and personalised experience for their customers.To begin, we conducted research to understand the specific needs and pain points of the airline's customers.
This included conducting surveys, user interviews, and focus groups to gather feedback on the current digital experience.Based on this research, we developed a comprehensive digital strategy that included a re-platforming of the website and mobile app, as well as a redesign of the user interface and user experience.We also worked closely with the airline's IT department to ensure a smooth and seamless integration with the company's existing systems and technologies.
One key feature we added was a personalised dashboard for customers where they can access all their travel itineraries, manage their bookings, and receive real-time updates on their flights.Another important feature we added was a virtual agent chatbot that can assist customers with their bookings, answer their questions and provide them with personalised travel recommendations.
To ensure the launch of the new platform was successful, we developed a comprehensive testing and quality assurance plan, which included user acceptance testing and thorough end-to-end testing.The launch of the new website and mobile app was a huge success. Customers praised the new platform for its ease of use, personalised features, and overall improved user experience.
The airline saw an increase in online bookings and customer satisfaction.This project was a great example of my ability to work with a company to understand their specific needs, develop a comprehensive digital strategy, and successfully execute a re-platforming, redesign, and launch. It showcases my expertise in product design consulting and my ability to drive digital transformation for companies.